Rating: 4.8 / 5 — Plausible is the best Google Analytics alternative for most small businesses. Beautiful interface, cookieless tracking, GDPR-compliant out of the box, and all the insights you actually need. Worth every penny at $19/mo.
Pricing
| 10k pageviews/mo | $19/mo | 1 site |
| 100k pageviews/mo | $69/mo | 1 site |
| 1M pageviews/mo | $351/mo | 1 site |
Self-hosted option available (Plausible Community Edition) — free but requires your own server.
Features
- Cookieless tracking — no cookie banners needed
- Real-time dashboard — see visitors live
- Campaign tracking — UTM parameters
- Goal conversions — 404 pages, custom events, link clicks
- API access — pull data into your tools
- Email reports — scheduled weekly/monthly
Pros & Cons
✅ The Good
- Beautiful, clean interface
- Lightweight script (<1KB)
- GDPR-compliant by default
- Self-hostable (open source)
- Excellent API and integrations
❌ The Bad
- No individual visitor tracking
- Limited custom reports vs Matomo
- More expensive than Fathom at base tier
- No heatmaps or session recordings
Verdict
🏆 Choose Plausible if: You want the best-looking, simplest analytics tool that's GDPR-compliant out of the box. Perfect for content sites, SaaS, and small business websites.
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